TEDDY THE DOG: Pick of the Litter

The Pick of the Litter (or POTL) program was developed as a bi-weekly release of a timely and relevant graphic for a limited amount of time.

Pre-booking the POTLs enabled us to offer a larger array of products and colors. A win-win for the consumer and the brand.

By engaging our customers on a predictable schedule, with niche specific graphics that they could customize, we were able to increase sales.